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Whole Foods Offering a Prime Day Deal: What is it?

July 10, 2018
phoenix whole foods deals

Whole Foods is celebrating Prime Day with an appetizing offer: free money. Sounds fun? Let us go through the details.


An Offer Called “Free Money” has been launched by the Amazon-owned grocery chain to the Prime members – a $10 credit to use during the 36-hour Prime Day extravaganza when they spend $10 or more at Whole Foods between July 11 through 17.


There are different deals available at Whole Foods, during different times, including doubling the cash back bonus to 10% from 5% for Amazon Prime Rewards Visa cardholders between July 14 through 17.


If you are a first-time customer of Amazon’s Prime, now delivery service will get $10 off your first order and an additional $10 off from a future order.


Prime members will also save on groceries. For example, Amazon is offering 40% off boneless chicken breasts, self-serve cookies and buy-one, get-one-free boxes of Honey Nut Cheerios and Allegro bagged coffee. These deals also begin on July 11 and last until July 17.


The Prime-exclusive deals are the latest example on how Amazon is using Whole Foods to get people to subscribe to its $119-a-year premium service. The idea is to attract new loyal members and make it difficult for Whole Foods customers not to join Prime because of the deals and offers, like delivery.


Whole Foods, which has 467 stores in the US, accounts for about 2% of the country’s grocery sales but that could grow with Amazon’s backing.


“Amazon has a relationship with [about 60 million households] in the US, and [these people] are definitely big consumers,” Michael Pachter, an analyst at Wedbush previously told local news. “Why not drive their traffic into Whole Foods?”


Monday, July 16 is the first day of starting the Prime Day at 3 p.m. ET. Also, this is the first year that Amazon is incorporating Whole Foods into it.


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